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NEWS
LOADING
NEWS
ABOUT US
CONCEPT
PRODUCT
PEOPLE
PARTNERS
CONTACT
For purchasing enquiries,
click here
HANAAHU TEA is made from fresh leaves
grown and harvested by Japanese farmers, and
carefully prepared to perfection.
Our speciality cold-brew teas enhance the natural
aroma and flavour of the tea leaves. Enjoy
a taste of Japan’s natural beauty with HANAAHU TEA.
"We aim to protect our tea farmers, Japanese culture, and natural environment."
As a result of decades of declining tea leaf sales and an opposing increase in demand for bottled tea, the average unit price of tea leaves has plummeted and tea farmers are struggling.
Although tea leaves are mainly produced in Japan and the other Asian countries, there is no brand for the tea leaves themselves in Japan, which inhibits to the appreciation of Japanese tea farmers and tea culture.
In the past 50 years, the number of tea farmers has shrunk to less than one tenth, and as a result of the advancing age of the nation’s tea farmers, farmland is increasingly being abandoned in mountainous areas.
HANAAHU TEA was born out of this reality.
Our desire is to create a brand that protects our tea farmers, Japanese tea culture,
and natural environment.
Aiming to be the "ultimate tea for enjoying with food," HANAAHU TEA has an exquisite balance of flavour, bitterness, astringency, and acidity, which harmonises with cuisine.
We are not merely seeking to create a single delicious cup of tea, but rather a gentle flavour that can be paired and enjoyed throughout the course of a meal.
In modern dining, we often drink chilled beverages, and the difficulty with tea is that the temperature at which it is made can significantly alter the taste. Our solution is to specialise in cold-brew.
In keeping with Japanese culture, the four seasons are valued, flavours are adapted to suit seasonal ingredients, and all our products are named after the four seasonal words.
This is the inspiration behind our Japanese tea brand.
The characteristics of the region of origin determine the taste of the tea.
Just like terroir in the wine world, where the tea leaves are grown is the most important component of flavour.
As well as the climate of the region, the terrain, such as altitude and slope, the difference between clay and sandy soils, and the level of organic and inorganic matter in the earth all have a significant impact.
These differences in the natural environment affect the growth of tea leaves, resulting in the accumulation of nutrients and the formation of aromas, which are unique to each production area.
This understanding of the individuality of each region of origin has led to the unique blending of HANAAHU TEA.
Restaurants where HANAAHU TEA can be experienced.
and more ...
JAPAN CRAFT SAKE COMPANY CO., LTD.
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