"We aim to protect our tea farmers, Japanese culture, and natural environment."
As a result of decades of declining tea leaf sales and an opposing increase in demand for bottled tea, the average unit price of tea leaves has plummeted and tea farmers are struggling.
Although tea leaves are mainly produced in Japan and the other Asian countries, there is no brand for the tea leaves themselves in Japan, which inhibits to the appreciation of Japanese tea farmers and tea culture.
In the past 50 years, the number of tea farmers has shrunk to less than one tenth, and as a result of the advancing age of the nation’s tea farmers, farmland is increasingly being abandoned in mountainous areas.
HANAAHU TEA was born out of this reality.
Our desire is to create a brand that protects our tea farmers, Japanese tea culture,
and natural environment.